Get Found by Thousands of Customers Actively Searching for Black-Owned Businesses in Rochester
You’ve built a great business. Now make sure people can find it.
Black Owned in Rochester is the most-visited directory for Black-owned businesses in Monroe County. In 2025, we tracked 3,669 clicks from our directory to business websites, booking pages, and social profiles.
We also reach thousands more through our weekly newsletter (740+ engaged subscribers) and social media (4,000+ followers).
Your customers are already here. Are you?
Why Join Black Owned in Rochester (aka BOIR)?
We don’t just list your business and hope someone finds it. We actively drive customers to you through:
- SEO-optimized listings that rank on page 1 of Google for “Black-owned [service] Rochester”
- Weekly newsletter featuring businesses, events, and offers
- Social media promotion to 4,000+ engaged followers
- High-traffic category pages for hair salons, restaurants, therapists, contractors, and more
People searching for Black-owned businesses aren’t just browsing. They’re ready to book, buy, and support with their dollars.
Free vs. Paid: What’s the Difference?
| FREE LISTING | PAID PLANS ($35-120/year) |
|---|---|
| Name, address, phone (text only) No verification No featured placement Customers can see you but can’t click through | Logo, clickable map, website, email, social links Verified checkmark badge Homepage visibility (14-365 days) One click from discovery to booking |
Without clickable links, customers hit a dead end. With them, they’re one click from calling, booking, or visiting your site.
Claimed listings with complete profiles get 3× more views than basic listings.
What Business Owners Are Saying
“I get at least 2-3 inquiries per month directly from BOIR. It’s paid for itself 10× over.”
— Hair Salon Owner, Rochester
“Finally, a directory that actually drives traffic instead of just sitting there.”
— Therapist, Brighton
Choose Your Plan
Your pricing is less than one client. Our delivery is thousands of potential customers searching for businesses like yours.
Growth Plan
GROWTH PLAN – $55/year
Double your visibility. Triple your impact.
Get 2 listings, 60 days of homepage visibility, and 3 social links.
Featured businesses get 3× more profile views than standard listings—that’s 1,000+ impressions over 2 months.
We tracked 3,669 outbound clicks across BOIR in 2025—get your share for under $5/month.
FEATURED DURATION: 60 days (one-time)
SOCIAL LINKS: Facebook, Instagram, + 1 additional
WHAT’S INCLUDED:
✓ 2 Listings with verified checkmarks
✓ 60 days featured homepage placement (2 full months)
• Business name with logo
• Address with clickable map link
• Phone number
• Email
• Website URL
• Hours of operation
• Business tagline
• Price range
• 3 social media links (Facebook, Instagram, + 1 more)
• Community selection
Free Plan
FREE PLAN – $0
Get listed. Stay visible. Upgrade when you’re ready.
Basic presence in Rochester’s Black-owned business directory.
Customers can find you, but upgrading unlocks the tools that convert browsers into buyers.
WHAT’S INCLUDED:
• Business name
• Address (text only—no clickable map)
• Phone number
• Category listing
• Minimal attributes
• Active status
WHAT’S MISSING:
• No verified badge
• No logo
• No email visibility
• No website link
• No social media links
• No featured placement
Starter Plan
STARTER PLAN – $35/year
Get found for less than $3/month.
Make it easy for customers to reach you.
Get your logo, clickable maps, website link, and 2 weeks of homepage visibility—for the cost of one haircut.
Listings with complete profiles get 3× more views than basic listings.
FEATURED DURATION: 14 days (one-time)
SOCIAL LINKS: Facebook OR Instagram (choose one)
WHAT’S INCLUDED:
✓ Verified checkmark badge
✓ 14 days featured homepage placement
• Business name with logo (unlocked)
• Address with clickable map link (unlocked)
• Phone number
• Email (unlocked)
• Website URL (unlocked)
• Hours of operation
• 1 social media link (Facebook OR Instagram)
• Community selection
Professional Plan
PROFESSIONAL PLAN – $120/year
Dominate local search. Know what’s working.
Year-long homepage visibility + quarterly analytics showing your actual clicks, views, and search terms.
Featured in 4 newsletters reaching 740+ subscribers and 2 social posts reaching 4,000+ followers.
Just $10/month when paid annually.
FEATURED DURATION: 365 days (full year)
SOCIAL LINKS: ALL platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, etc.)
WHAT’S INCLUDED:
✓ 3 Listings with verified checkmarks
✓ Featured status for 365 days (permanent homepage visibility)
• Business name with logo
• Address with clickable map link
• Phone number
• Email
• Website URL
• Hours of operation
• Business tagline
• Price range
• FAQ section (boosts SEO—helps you rank for more searches)
• Community selection
• ALL social media links (every platform unlocked)
• Additional Attributes that make your listings show up for more searches – onsite and off
PREMIUM BONUSES:
✓ Quarterly SEO Performance Reports – see your listing views, clicks, and top search terms (we track real data like the 3,669 clicks we generated in 2025)
✓ Featured in 4 newsletter blasts per year (740+ subscribers)
✓ 2 social media shout-outs per year (combined reach of 4,000+ followers)
✓ Priority placement on high-traffic category pages
✓ Priority support (we respond to Pro members first)
Still Deciding? Here’s What You Need to Know
“Can’t people just Google me?”
Only if they know your name. When someone searches “Black-owned hair salon Rochester” or “therapist near me,” we show up on page 1. If your listing isn’t claimed with a clickable website link, they’re booking your competitor instead.
“I already have a website and Instagram.”
Good. We drive traffic to them. Your website doesn’t rank for “Black-owned caterer Rochester.” Your Instagram doesn’t show up in Google Maps searches. BOIR does—and we send clicks directly to your links.
“How do I know this actually works?”
We track everything with Google Analytics 4. Professional plan members get quarterly reports showing listing views, clicks, and search terms. Real data. No fluff.
“Is this just another pay-to-play directory?”
No. You can be listed for free (if you aren’t already due to being added by a customer or found in research). Upgrading unlocks conversion tools—clickable links, verified badges, featured placement. We don’t gatekeep discovery. We help you convert it.
What 740+ Newsletter Subscribers Say:
“Finally, a way to find Black-owned businesses without digging through Google.”
“I found my therapist, barber, and caterer all through BOIR.”
“Now I have places to spend my money that align with my values.”
People want to shop with Black-owned businesses. Make it easy for them to shop with you.
Ready to Get Started?
Already have an account? Log in to upgrade.
New to BOIR? Select a plan above to get started.
Questions? Email contact {{@}} blackownedinrochester.com