Make your website easier to understand and use
Help customers understand what you offer, find the details they need, and know how to take the next step. Get a focused website review and one agreed improvement, without committing to a full redesign or ongoing marketing package.
Who this is for
This service is for local business owners, wherever they’re located, who have an existing website and want to make it more useful to customers. You don’t need a Black Owned in Rochester listing to work with me.
It may be a good fit if:
- Your services are hard to explain: Customers ask questions your website should help answer.
- Your information needs attention: Details have changed, pages repeat themselves, or important information is difficult to find.
- Your next step isn’t clear: Visitors have to hunt for how to inquire, book, or buy.
- You’re unsure where to start: You want an informed recommendation before paying for a larger project.
What you get
A focused website review
We start with one business goal, such as helping customers understand a service or find booking information. I review the relevant pages and how visitors move between them, looking for confusing wording, missing details, repetition, and unclear next steps.
You receive a recommendation for a practical improvement. We agree on the work before any changes are made.
The review also includes a check of existing Google Search Console and Google Analytics 4 accounts, where access is available, for context relevant to the pages being reviewed. If either tool is missing or needs attention, I’ll note it; new setup and tracking repairs are separate work.
One contained improvement
The project includes one agreed improvement, such as:
- Page cleanup: Rewrite and reorganize one existing service page.
- Information cleanup: Consolidate repeated details and clarify a selected section.
- Navigation cleanup: Improve a small set of menu labels or links so relevant information is easier to find.
- Inquiry or booking clarity: Update instructions and calls to action on an agreed page.
These are examples, not a checklist of everything included. The scope is confirmed before booking, including whether I’ll publish the changes directly or provide finished copy and instructions for your website person.
A short, plain-language recap
You’ll receive a summary of what I found, what was improved, and any worthwhile next steps. The goal is a useful change and a clear explanation, not a lengthy report.
How it works
- Tell me about your website: Share your website address, what your business offers, and what you’d like customers to be able to do.
- Confirm the project: I check whether the work is a fit. We confirm the focus, deliverable, access requirements, and timeline before payment.
- Review and improve: I review the relevant pages, recommend the improvement, and complete the agreed work with your approval.
- Receive your handoff: You get the completed deliverable and recap. Any additional work is optional and quoted separately.
$300 flat fee
Includes a focused website review, one agreed improvement, and a short recap. There’s no long-term contract or requirement to book additional work.
This is not a full-site review, redesign, technical repair service, Google Business Profile service, or ongoing SEO package. New Google Search Console or Google Analytics 4 setup, tracking repairs, and new event configuration are not included. It does not guarantee search rankings, traffic, inquiries, or sales.
Website help from Black Owned in Rochester’s founder
Through running Black Owned in Rochester, I think about how people discover businesses and find the information they need to choose one. This service brings that same attention to your own website.
Website services are available to local businesses anywhere. Purchasing this service does not affect Black Owned in Rochester directory eligibility, placement, or editorial coverage.