Building Resiliency and Achieving Goals – BRAG Coaching
(she/her/hers)
Growth Partner
Location Type:
≫ virtual/remote
≫ virtual/remote
Minty Care Connections
I’m Latoya Parson, a registered nurse, mom of four, and founder of Minty Care Connections. I started Minty because I know how quickly the everyday things at home can pile up when you’re working, raising a family, or caring for someone you love. Sometimes what would make the biggest difference is having someone you feel comfortable welcoming into your home to help with the laundry, pick up groceries, or get dinner started.
Minty Care Connections is a Rochester, New York, online platform that connects households with independent local professionals who provide non-medical help. We’re building Minty for busy parents and working professionals, family caregivers who could use another set of hands, and older adults who want to stay independent at home with a little help. Our services include household tasks like cleaning and laundry, yard and outdoor work, in-home and off-site meal preparation, errands, rides for independently mobile adults, and friendly visits.
I also started Minty with local professionals in mind. There are people right here in Rochester who do good work and want more control over how they earn a living. Minty gives them a place to be found by local households while running their own businesses. They set their own rates, schedules, and availability, and choose which clients they work with. There are currently no listing fees, lead fees, or commissions for professionals.
Trust matters to me because welcoming someone new into your personal space is a big decision. Every Minty professional must complete a background check and identity verification before their listings can go live. Households will be able to review profiles, choose a professional who fits their needs, and book and pay through Minty.
Right now, we’re welcoming independent professionals in the Rochester area, with household access to follow. My goal is to make it easier for people to ask for help before they’re overwhelmed and give local professionals a way to grow their businesses on their own terms.
That’s what I mean when I call Minty the team behind your home.
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Click the image to upgrade your listing. You’ll be required to log in first Then head to Membership Options
Last verified on:: Mon, Nov 9, 2026
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Location Type:
≫ virtual/remote
≫ virtual/remote
Community Selection:
≫ Black Woman Owned
≫ Black Woman Owned
Languages Spoken:
≫ English
≫ English
About the Owner:
I’m Latoya Parson, a registered nurse, a mom of four, and the founder of Minty Care Connections. I know what it’s like to spend the day taking care of other people and come home to a list of things that still need doing. Some days, having the laundry folded or dinner taken care of is enough to give you a little time back with the people you love.
That’s part of why I started Minty. I wanted it to feel easier to ask for help and to find someone you’d feel comfortable welcoming into your home. I also wanted to give the people who do this work a place to be seen and a way to build a business that fits their own lives.
As a nurse, I’ve learned how much it matters to listen before assuming you know what someone needs. I carry that with me as a business owner. I think about the person who’s nervous about letting someone new into their home and the professional who’s proud of their work and wants to be valued for it. I’m building Minty with both of them in mind.
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Frequently Asked Questions:
For Professionals
1. How do I get started on Minty?
Start by creating your professional profile and telling us which services you’d like to offer. If you plan to offer rides or off-site meal preparation, Minty will review your required documents before sending your screening payment link. After you pay, watch for an email from Checkr to complete your background and identity check. Screening can take up to five business days. Once you’re cleared, you can finish your listing with your rates and availability.
2. What does it cost to join Minty?
The background and identity check is the only payment professionals make at this time. There are currently no listing fees, lead fees, or commissions. If you offer multiple services, you pay once for the most comprehensive screening required among the services you want to offer.
3. Can I set my own rates and schedule?
Yes. You run your own independent business on Minty. You choose your rates, set your schedule and availability, and decide which clients you work with.
For Households
1. What can I get help with through Minty?
Minty connects Rochester-area households with independent professionals for non-medical help. Services include cleaning and laundry, yard and outdoor work, in-home and off-site meal preparation, errands, rides for independently mobile adults, and friendly visits.
2. Are Minty professionals screened?
Yes. We know it takes trust to welcome someone new into your home. Every professional must complete a background check and identity verification before their listing can go live. Once household access opens, you’ll be able to review profiles and choose the person who feels like the right fit for your household.
3. Can I book someone now?
Minty is currently open for professionals to join, with household booking coming later. Once booking opens, you’ll be able to browse local professionals, compare their rates and availability, and book and pay through Minty.
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