Brown Baddie Public Relations
Brown Baddie Public Relations (BBPR) is a Rochester, New York-based public relations and marketing agency created to help bold businesses become more visible, credible, and connected. We specialize in working with small businesses, entrepreneurs, nonprofits, community organizations, lifestyle brands, wellness businesses, beauty brands, and especially women- and minority-owned companies that are ready to grow their presence and tell their stories with confidence.
I started BBPR because I saw how many amazing businesses had great products, strong missions, and powerful stories but struggled to get noticed. Many small business owners know how to run their businesses, but they may not know how to pitch the media, build relationships with community partners, position themselves as experts, or create a consistent marketing strategy. I wanted to create an agency that could bridge that gap while providing personalized support that feels accessible, strategic, and genuine.
BBPR offers services including public relations strategy, media outreach, press releases, media kits, brand storytelling, social media marketing, event promotion, community partnerships, sponsorship outreach, content development, and customized publicity campaigns.
What makes BBPR different is our focus on culture, authenticity, relationships, and intentional visibility. We do not believe publicity should simply make a business popular for a moment. Our goal is to help clients build long-term credibility, strengthen their reputation, connect with the right audiences, and create opportunities that support sustainable growth.
As BBPR continues to grow, our vision is to become a trusted PR resource for overlooked and underestimated businesses while creating more opportunities for entrepreneurs to have their stories heard.
Brown Baddie Public Relations — Where Culture Meets Strategy.
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I’m Juanita Worboys, Founder and Head Publicist of Brown Baddie Public Relations (BBPR), a Rochester, New York-based PR and marketing agency built to help bold brands become more visible, credible, and connected.
I specialize in public relations, media outreach, brand strategy, social media marketing, event promotion, community partnerships, and storytelling. Through BBPR, I work especially with women-owned, minority-owned, and growing small businesses that have a powerful story but need the right strategy to get that story in front of the right people.
My approach to PR is rooted in authenticity, culture, and intention. I believe publicity should be more than simply getting attention—it should build trust, strengthen a brand’s reputation, create meaningful relationships, and open doors to new opportunities.
Frequently Asked Questions:
What is Brown Baddie Public Relations?
Brown Baddie Public Relations (BBPR) is a Rochester, NY-based PR and marketing agency helping businesses build visibility, credibility, and meaningful connections.
What services does BBPR offer?
BBPR offers public relations strategy, media outreach, press releases, brand strategy, social media marketing, event promotion, media kits, partnership outreach, and customized publicity campaigns.
Who does BBPR work with?
We work with entrepreneurs, small businesses, nonprofits, lifestyle brands, wellness businesses, beauty brands, community organizations, and especially women- and minority-owned businesses.
Do you only work with businesses in Rochester?
No. While BBPR is based in Rochester, New York, we can work with clients locally and beyond through virtual PR and marketing services.
Can you guarantee media coverage?
No ethical PR professional can guarantee earned media placement. What BBPR can guarantee is strategic outreach, strong storytelling, professional pitching, and consistent efforts to position your brand for opportunities.
How do I get started?
The first step is connecting with BBPR to discuss your business, goals, audience, and current visibility needs. From there, we can recommend the PR or marketing services that best fit your brand.
Do you offer customized packages?
Yes. PR is not one-size-fits-all, so services can be customized based on your goals, budget, campaign, event, or specific business needs.
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How do I contact this business?
You can contact this business using the phone number, email, website, or social media links listed on this page. For the fastest response, call during business hours or check their website for online booking if they offer it—most Rochester businesses prefer direct contact over directory messages.
Is this business Black-owned?
Yes, all businesses featured on Black Owned in Rochester are Black-owned businesses in Monroe County, NY. BOIR is a curated directory focused on Black entrepreneurs, so you can shop with confidence knowing you’re engaging with local Black-owned businesses in the Rochester area.
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